BinaryIT group launches its first E-Store in Australia!

“Thousands of branded IT products in one platform; MY TECH SHOP”

Sydney, Australia, 11th Jan 2018— After extending its territory on IT sector, Binary IT Pty ltd, the foremost IT service provider to additionally reach its audience has launched a new generation IT conceptualized online store, MY TECH SHOP ( ). The e-store has been designed with new user experience with some interesting feature of product filtration, navigation and rapid response functionality providing comprehensive understanding to the IT sector.

Suraj Paudel, Technical Manager, Binary IT says, “We’re excited to grow by providing online shopping experience to our customers. We will be raising our e-store to the next level of excellence with continuous improvement.

The new online shopping platform gives a convenient access to its consumer from every corner of the continent. The store gives access to more than thousands of products in Hardware, Software, Networking, Communication, Accessories, Security Systems, IT Services from leading brands like Dell, HP, Acer, Lenovo, Cisco, Samsung, Benq, Microsoft, TP-Link and many more.

“Consumers are looking for more flexibility and tailored approach based on their personal preferences. We are thrilled to expand our service as e-store to give purchaser the ability to identify their personalised preferences, in their everyday, online shopping.” Says, Sudeep Khadka, Support Officer, Binary IT.

Visitors can explore the product portfolio on site with full product specification and price. While consumers can also stay informed with latest tech blog, newsletters, promotional products and offers. MY TECH SHOP has confidently applied 4P’s (Product, Price, Promotion and Place) on their website so a competitive pricing strategy has been launched. The E-shop in few weeks are coming up with more promotional offers and campaigns which is sure to lure the Australian audience widely.

To grab the PROMOTIONAL OFFERS please visit !